$100 Toothpaste...REALLY?? Monday, August 18, 2014 @ 12:07:59

Who says eating chocolate will rot your teeth?

Well there's a 'luxury' dental care firm, based in the US, selling a line of toothpastes that contain a patented substance derived from cocoa beans.

Rennou, the special ingredient, replaces the fluoride which is found in most commercially available toothpastes on the market. According to the website, this special compound is "blended with other minerals that help to strengthen the enamel surface of human teeth." Theodent claims that their new product is non-toxic and not harmful if swallowed. 

Sounds pretty cool, until you check out the price tag. One tube of Theodent can cost as much as $100...yes, you heard that right. 

It is not surprisingly the most expensive toothpaste on sale...but are the claims true?


A white paste with mild minty taste and advises users to brush and rinse, then brush a second time and spit out the excess.
If you swallow it, there is an unpleasant hint of cocoa . . . and a sudden urge to retch.


Dr Nigel Carter, chief executive of the British Dental Health Foundation, who leads an expert panel of dentists that examines manufacturers’ claims to ensure they are clinically proven, gives his verdict.

"I can’t find any robust scientific evidence that this works. It’s fluoride-free, so I’d be surprised if it had any decay-preventing effect, which is the key thing you want out of a toothpaste...

"In terms of spitting rather than rinsing, I would advise everyone to do that. But brushing twice? Other than telling you to use twice as much of a very expensive toothpaste, I can’t explain that...

"The price is utterly unjustified — 20 times the cost of a well-researched toothpaste for something fluoride-free. You’d be better off with a 25p fluoride toothpaste from the supermarket"